A law firm site that qualifies its own leads
A concept in partnership with Outsiders Legal · not shipped client work, but built to the same standard as everything else here.
Built mobile-first · the version most clients will meet
The brief
Outsiders Legal advises international companies entering Thailand, but its web presence spoke to walk-in expats. The concept repositions the firm around market entry and gives every visitor a next step.
The solution
A market-entry roadmap that orients a CFO in seconds, an interactive structure finder that suggests the right corporate route and pre-sorts the lead, a gated market-entry checklist that trades value for a qualified email, and a consultation form that arrives pre-labeled by topic. All of it in English, French and German, styled with the restraint a law firm earns trust with.
The idea
A website that behaves like a first consultation: it orients, qualifies and books, so the firm's time starts where the easy questions end.
Partnering with Mikaro on the Outsiders Legal website concept ↗Jeeranan (Kik) · Director, Outsiders Legal